Oversee digital marketing campaigns for 46 charter schools across paid search, social, and programmatic channels. Managing a significant budget, vendor relationships, and HubSpot Enterprise CRM implementation. Increased website traffic by 44% and applications by 23% through strategic ad placements, creative testing, and advanced analytics reporting.

Led paid media campaigns for 21 campuses, reducing CPA by 52% and increasing ROAS by 483% over two years. Managed $500K+ monthly budgets, implemented server-side tracking, and scaled video advertising to 50% of paid social efforts. Produced and refreshed ad creatives using UGC and on-campus content to maintain strong engagement and performance.

Managed strategic client relationships across a $200M+ annual eCommerce portfolio. Partnered with engineering, product, and marketing science teams to drive performance and innovation. Acted as a Subject Matter Expert for Conversions API, leading adoption through trainings and tailored support, while helping advertisers optimize campaigns, targeting, and reporting.

Planned, created, and managed PPC campaigns across Google, Facebook, LinkedIn, TikTok, and more for 8–10 clients. Served as the team’s analytics and CRM integration expert, with a focus on enterprise B2B/SaaS accounts. Developed and tested ad creatives, delivering insights and performance reports using GA4, in-platform data, and Swydo.

Developed and executed marketing strategies for NAU Campus Dining. Increased Instagram following by over 40%, maintained and audited campus dining websites, and managed social media accounts. Produced photography for events and created sales reports for 29 retail and restaurant locations to evaluate profitability and long-term growth opportunities.

Launched new advertising accounts across Google, Meta, and TikTok. Implemented GA4 tracking, provided performance consultations, and developed video creatives for paid social campaigns.

Designed and launched espreehealth.com using Webflow, integrating GA4 tracking and a foundational SEO structure to support digital growth.

Created and launched ktmontessori.com on Webflow, with GA4 tracking and an SEO-friendly structure to strengthen online visibility.

Managed Meta advertising campaigns with a focus on creative testing and optimization. Produced and edited engaging video ads tailored for social media performance.